Who is 50+20?

Founding Partners

The project emerged from parallel projects that originated in different parts of the world:

  • The World Business School Council of Sustainable Business (WBSCSB) initiated 50+20 as part of an initiative that was born in a supplementary event at the Academy of Management in Montreal in August 2010, when 35 leading sustainability scholars and a few business school deans from around the globe met to talk about “breaking the silos in business and management education”. Some of these deans gathered in a corner and decided it was about time that business schools engaged in the public debate on sustainable development and reflect on what contribution management education could make to create a better world.
  • Meanwhile the Globally Responsible Leadership Initiative (GRLI), a global partnership of leaders from companies and business schools had launched project SB21, working on a blueprint for the business school of the twenty-first century. The initial meetings of WBSCSB and GRLI sparked a great amount of passion, drive and enthusiasm – chemistry and synchronicity at its best.
  • The Principles of Responsible Management Education (U.N. backed PRME)in New York was a natural third partner, given their ambition to sign up as many business schools and management-related academic institutions as possible and to inspire them to provide more responsible management education, research and thought leadership.
In January 2011, the three organizations signed a joined agreement of collaboration; projects SB21 and 50+20 were merged into one with the team members, complimenting another in terms of know-how, skills, global make-up and competences.

Official Sponsoring Partners and Co-authors

The following institutions generously provided financial assistance and will also be recognised as official co-authors of the 50+20 agenda:

Participants, reviewers, writing contributors

  • A large international group of stakeholders, societal roleplayers and thought leaders attended our retreats, offered reviews and submitted writing contributions. These will be acknowledged in the final product.

Steering Committee

50+20 SteerCo

Grandvaux, 2011 - Photo by Michelle Cooper

From left to right:
  • Thomas Dyllick, Delegate for Responsibility & Sustainability, University of St Gallen, Co-founder WBSCSB
  • Paul Shrivastava, Director, D. O’Brien Center for Sustainable Enterprise, Co-founder WBSCSB
  • Katrin Muff, Dean Business School Lausanne, Co-founder WBSCSB
  • Mark Drewell, Chief Executive, GRLI
  • John North, Albert Luthuli Center for Responsible Leadership at University of Pretoria
  • Jonas HaertleJonas Haertle, Head, Principles for Responsible Management Education secretariat @ UN Global Compact Office (shown to the right)