Buyers and clients of management education

Buyers of management education include organizations, companies and governments that hire and employ students of the management education system, the students themselves along with the people and groups that most directly influence their buying decision (such as parents and teachers). This group shapes and creates the demand for management education through their individual and collective decisions and behavior.

Decision makers, leaders and managers in companies and organizations

  • Require an approach within business schools to facilitate the transition from shareholder focus to serving the common good.
  • Recruit from business schools that are able to demonstrate that they are focused on developing globally responsible leaders (such as PRME signatories which communicate on progress).
  • Be pro-active in the definition of what kind of leaders you need. Demand clear proof of how executive training goes about providing this.
  • In every business function, hire only students who show competence and values which will focus on creating value for the common good.
  • Encourage and support your employees to engage in life-long personal and professional development.
  • Allow your managers and leaders to take time off to digest and learn from their experiences, and broaden their understanding and perspectives for future challenges.
  • Require business schools to create multi-stakeholder platforms to address existing and emerging societal, economic and environmental issues – and participate in them.
  • Encourage your leaders to collaborate with transdisciplinary research teams in business schools  to advance critical societal issues, and to work on how to jointly contribute to the common good.
  • Review recommendations made by multi-stakeholder initiatives to launch new forms of collaboration between management education and business (See 30 good practice case studies in university-business cooperation from Science-to-Business Marketing Research Center, 2012)
Students and their influencers (parents, friends etc.)
  • Make visible your commitment to education for the common good in all dealings with your schools. Demand that the schools’ administration focus on the creation of value for society.
  • Demand courses, programs and placement opportunities from school administration and faculty which demonstrate a direct focus on addressing the challenges the world faces.
  •  Demand provision and publication of relevant information regarding the competences and results of providers of management education.
  • Focus your evaluation criteria for choosing management education on the institution’s capacity for personal development, practical relevance and impact.
  • Assume and practice co-ownership of the educational process.
  • Ask yourself what makes a globally responsible leader. Select the institution that invests most into developing these skills and competences.
  • Bring your entire “self” to school: not only your need for professional development but your whole person. Open yourself for an inclusive process of whole-person learning.
  • Combine your political and personal engagements with your business studies.
  • Encourage your school to join national and international frameworks for responsible management education, such as the PRME initiative.